GoHighLevel Pricing Plans Guide

GoHighLevel's plans scale with how many sub-accounts (clients) you're running and whether you plan to resell the platform itself. Exact figures shift over time as the platform adds features, so treat the numbers below as directional and always confirm current pricing directly. The tier structure itself has stayed consistent for years, and that structure is what actually determines which plan fits your agency.

GoHighLevel Plan Tiers at a Glance

What Actually Changes Between Tiers

Every tier runs the same core feature set underneath: CRM, funnels, calendars, automation, and conversations all exist on Starter, not just the top plan. What changes is account count, branding depth, and billing capability, not a feature-gated ladder where basic functionality gets locked behind a higher price. Starter caps you at one sub-account, no SaaS mode, no white-label mobile app. Unlimited removes the sub-account cap and unlocks basic branding (your logo, a custom login URL) but stops short of full white-label billing. Agency Pro adds SaaS mode itself: your own plan tiers and pricing, automated Stripe billing, usage rebilling, and a white-labeled mobile app.

For the full mechanics of what white-label specifically unlocks, and the real math on reselling GoHighLevel as your own product, see our white label pricing guide.

How to Actually Choose

• Running your own business's marketing, not reselling to clients: Starter is genuinely enough
• Serving even two or three clients: start on Unlimited rather than Starter, the jump to unlimited sub-accounts is the bigger upgrade for agencies than most people expect
• White-labeling is even a maybe for next year: it's usually cheaper to configure for Agency Pro now than to migrate a growing client base off Starter or Unlimited later

The honest pattern we see: most agencies undershoot at first, pick the cheapest tier that covers today's need, then have to migrate sub-accounts and rebuild branding a few months later once client count grows. If you're already fairly confident where you'll be in six months, it's worth configuring for that stage now rather than the stage you're at this week.

If you'd rather have someone scope the right tier and build it correctly the first time, our team handles the full setup start to finish. Starting from $599/month, no contracts.